How to select the transactional keywords for your website?

Just because we see a keyword fetching 100K searches a month doesn't mean that if you get a #1 spot for that keyword you will get about 100K visitors a month from that keyword....in fact the actual number of visitors you get from that term will shock us.
Say for Example …  You researched the terms for a site with the help of  Google Ad words Keyword research tool and you  found that the top keyword fetched 165,000 searches in a  month...few months later you are at the top of Google for that term....number of visitors per day 20 - 30..that comes to 600 - 900/ month.
Generic keywords are good for generating traffic but are poor when it comes to conversion. Reasons being generic keywords are searched at the earliest stage of the conversion process.

For instance, let's say that our core keyword is SEO India. Just a rough estimate on the transitional phases could be:

1. SEO India- Phase I
Intention - To check out the websites that show up in Google against the term and the variety of SEO information is available.
Searched by - This term can be used by SEOs, Website Owners, Researchers & a few potential buyers.
Traffic - Huge
Conversion Rate - Very Low

2. SEO Company India- Phase II
Intention – The visitor is looking for SEO Company in India.
Searched by - SEOs, Website Owners, Potential Buyers
Traffic - moderate
Conversion Rate - moderate

3. Best SEO Company in India - Phase III
Intention - To search for SEO Company especially from India
Searched by - Potential Buyers and maybe a few SEOs
Traffic - Low
Conversion Rate - High

4. SEO Services Company in India
Intention - To search for SEO Company in India 
Searched by - Potential Buyers
Traffic - Very Low
Conversion Rate - Very high

Let's take another example for transactional term suppose our core keyword is Drug Rehab


1. Drug Rehab - Phase I
Intention - To check out the websites that show up in Google against the term and the variety of Drug rehab information is available.
Searched by - This term can be used by SEOs, Website Owners, Researchers & a few potential buyers.
Traffic - Huge
Conversion Rate - Very Low

2. Drug Rehab Center- Phase II
Intention – The visitor are looking for Drug Rehab Centers.
Searched by - SEOs, Website Owners, Potential Buyers
Traffic - moderate
Conversion Rate - moderate

3. Drug Rehab Center California- - Phase III
Intention - To search for drug rehab centers especially in California
Searched by - Potential Buyers and maybe a few SEOs
Traffic - Low
Conversion Rate - High

4. Drug & Alcohol rehab Centers California
Intention - To search for drug and alcohol rehab centers in California.
Searched by - Potential Buyers
Traffic - Very Low
Conversion Rate - Very high 
Though the above may not be accurate but we can get the idea. We need to catch people at the final phases of their conversion process.

The final phase search terms are highly filtered and targeted which will generate more "transactions" for the website than others "keywords".

But the Global question arises why we should target the transactional keywords which have a low search volume.... the reason being though such "transactional terms" have a very low search volume but there can be 20K such transactional keywords that can be used to reach our website a month and that means 20K additional visitors a month and a lot more transaction.

These keywords are called the long tails and have the maximum conversion potential. Also due to very low search volume.You can use http://www.hitthetrail.com/ for getting transactional keywords for your website.
transactinal keywords graphs
source image: theme-zoom.com

We build back links and other off page initiatives for high search volume and also have good volume of content on the pages to support the long tails.

We need to do keyword research with the help of a Google Ad words tool that give us keywords idea. First I find out informational keywords and add Geo location to it. Before finalizing the key word, you need to do various brainstorming activities where you make different permutations and combinations with all possible aspects of user prospective to get transactional keywords.

15 comments:

  1. I really appreciate your useful analysis about choosing the "Keyword".
    Seo industry needs guys like you who put their maximum efforts in Researching and analysis....
    Gre8...Thumps up!!!!!

    ReplyDelete
  2. I like this ideal information about perfect keywords density for website content and also appreciate your information as keywords density depends entirely on the importance of keywords. This is very interesting strategy which should be implemented before starting internet marketing.
    Thanks for sharing these valuable tips of SEO that work after Google panda updating.

    ReplyDelete
  3. Yaa Sure. I am agree with you for reaching good company after many updates on website, In these Panda & Penguin are latest So be careful to this. We will also help to you for looking decreases Spamming and also provide niche content for best Organic result. Read more for Find best SEO Company in India at http://www.brainworkindia.net/seoservicescompany.html/

    ReplyDelete
  4. Great information.Thanks for sharing this useful information with all of us.Keep sharing more in the future.
    Best SEO Services India

    ReplyDelete
  5. Thanks a lot for sharing such a good source with all, i appreciate your efforts taken for the same. I found this worth sharing and must share this with all.
    Seo Consultant Usa

    ReplyDelete
  6. Key word density i.e stuffing is good for a website. But in my view, keyword stuffing is double edged knife. If the key words stuffing is not used properly or excessively used, they would harm the site indexing. Thanks for sharing the info.

    Get free backlinks: www.practicalbacklinks.com

    ReplyDelete
  7. Some websites do keyword stuffing but they still rank on their keywords.

    Devlin of Outsource SEO Philippines

    ReplyDelete
  8. It was nice to see your effort on keyword analysis. But if you are best SEO company in India then you should have best meta tags in your weebsite so that you can provide best online SEO solution

    ReplyDelete
  9. You got the right article where you come to know Google want to penalize over optimized websites. This problem occur due to wrong SEO techniques and working on irrelevant websites. As Google is changing its policies day by day so it is necessary to follow the rules and regulation of Google. ColibriTool is helping your website to optimize according to the standards of Google. For some new features you need to visit here. ColibriTool

    ReplyDelete
  10. Keyword selection is the important things in ON page optimization to the website analysis.This blog well explaining the process of select the transactional keywords to the websites.
    SEO Bangalore | Best SEO Company in Bangalore

    ReplyDelete
  11. No Doubt, keywords research and analysis plays vital role in website creditability and in onpage seo services. In Google Adwords, you must choose that keywords that have highest searches and low competition. These keywords take short time to come on first page in search engines.

    ReplyDelete
  12. This is an awesome article. Very informative and detailed. Thanks for spending so much effort in sharing this valuable information.
    With Regards,
    Responsive Design services in Sydney | CMS websites in Sydney

    ReplyDelete
  13. What a fun and upbeat read! I wanna start a blog now after reading this!,
    Event Management Companies in Delhi

    ReplyDelete
  14. Keyword is an essential thing to include in website because this makes your site appear at the top on search engine. Custom Logo Design Company

    ReplyDelete
  15. Wonderful blog & good post. It’s really helpful for me. Thanks for sharing.. SEO Services Providers in delhi | Best SEO company in India

    ReplyDelete